In the internet marketing world we have Rights, Rights and More Rights. These rights are often confusing to those just starting out. Even those who have been creating products for some time need to remind themselves about how each works.
PLR, MRR and RR all stand for exclusive licensing rights for products that you can resell. PLR means Private Label Rights. MRR means Master Resale Rights, and RR means Resale Rights. At first glance they appear quite similar but in reality they are quite different. If you do not know the difference and resell a product incorrectly you may find yourself in deep trouble with the product maker, or at least the maker’s lawyer. Let’s take a look at how each of the PLR, MRR and RR work.
In Internet Marketing, PLR (Private Label Rights) is a term we often see, and it is used to describe products commonly used by marketers. It gives us the right to re-sell and usually comes with the right to re-label the product with our own brand. Simply put private label rights are special licenses that allow an author or creator to sell his work granting varying rights to the buyer from personal use only to unrestricted rights. With PLR we can do whatever we want with the product – re-design it into an eBook, develop special reports from it, rebrand software, or produce a podcast from articles. We just have to make sure we are operating within the limits of the acquired rights.
We can find Private Label Rights content in products that include graphics, software, eBooks, articles, sales pages, videos, and audios. In short, these are products often used by internet marketers to generate profit by either maximizing the PLR product for their own use or profit from it by reselling it. Over time PLR has evolved from the simple to a sophisticated concept, adopting many different types of PLR rights. For example, you may earn the right to re-sell a product but you’re restricted from placing your name on it. Or you can earn from it with reselling rights.
Since there are different variations to the various rights, we need to make sure we check the license first before purchasing a product. Then we need to follow the right term of conditions the producer provides so that we avoid major and serious consequences.
Every PLR product and package comes with a list of rights and entitlements.
1. PLR – Private Label Rights
This is the best type of product license since it provides us with the most freedom to change or modify the product. PLR license entitles us to ‘own’ the entire product and individual copyright. We can modify the product the way we like — from a bit of altering to major revamping— and we can sell it at a higher price or give it away as a freebie if we so choose.
2. MRR – Master Resell Rights
With MRR we don’t own the copyright, but we own the ‘Master Rights’. This essentially means we can use or sell the product or sell the same rights to others but we are restricted from altering or modifying the product from its original form.
One other important factor to remember about MRR is that we may or may not be allowed to use the product as our own private label ownership (copyright) in addition to the original copyright as indicated by that particular license.
3. RR – Resell Rights
With RR we own the ‘Resell Rights’ but not the copyright. In this case we are not entitled to change or alter anything from its original form. Our freedom is restricted to using and selling the product as is. We cannot sell or transfer these rights to others. Other limitations may be laid out in the license so, read the license carefully.
It’s extremely important that we know the difference between PLR, MRR and RR when we buy a product. Knowing the differences between them allows us sell and market the product correctly. Keep in mind that there could be hundreds if not thousands of people using the same material that you are, depending on how many PLR rights to the unit are being sold. Consequently, because there are a many buyers, single units tend to be cheaper to purchase than having to create a new one from scratch. The bottom line is that PLR products can help your bottom line when you purchase them and maximize them to their full potential without breaking the limitations of the set of rights given you.
Thank you for reading,