There is something about baking cookies that intrigues me. It's not the fact that I enjoy eating them when they come out of the oven but how making cookies is akin to developing a successful businesses. Cookies have a purpose - they are comfort food, and "that is a good thing" as Martha would say. When making them there is a recipe to follow with a set of ingredients- flour, eggs, sugar, and so on. There is a tried and true process for putting them together - put the dry stuff together before mixing with the wet stuff, and then mix in some more dry stuff and put them in the oven for a set time. And it has an outcome that we can measure - there are 12, 24, 48 or 60 baked cookies and they either taste good, are burnt or tasteless. In time we can add new ingredients or change the recipe to make them tastier. Even before making them we may have a dream of "sugar cookies dancing in our head."
So what has baking cookies got to with business?
Well successful businesses:
Many business owners have such a good recipe they franchise which is sometimes known as the "cookie cutter" approach to business. They have the recipe book for duplicating their business.
So baking cookies is a lot like developing a business. The difference is that we are able to eat our cookies within the hour whereas building a business is an on-going process that may take some time before success is fully realized. That's why I like baking cookies - it gives me a sense of accomplishment and satisfaction in the short term as I help businesses develop their recipe book for the long term. .
By the way go to http://www.epicurious.com/recipes/food/views/Chocolate-Orange-Biscotti-108470 for an excellent recipe. As a change-up drop the orange peel and Grand Marnier and add 2 tablespoons of Amaretto.
Author: Richard P. Fontanie MSW, FCMC, Updated from the files of Fontanie Learning Solutions.