I never met Bobby Kennedy, but I read that he said "Timing is everything." Once I tried to introduce a new product in my marketplace. It failed miserably. More work was required to prepare the marketplace for my new product. After two years of talking about the product to my clients, making public presentations and pointing to its utility in the workplace to anyone who would listen, I reintroduced it. This time the product was well received. Timing is everything, but sometimes we need to help the idea, product or whatever we want to introduce along. Other times, there are cultural changes taking place within the larger community that allows society to be open to different ideas. When Norman Jewison produced "In the Heat of the Night," starring Sydney Portier, he met Bobby Kennedy by chance before the movie was out for public consumption. Bobby told him that the movie should do well as "timing is everything." The movie was highly successful.
Sometimes we have no idea why a product catches on. However, I think it has something to do with relationships - a sense of wanting to have a relationship with another, even if it is inanimate. In my day it was the "Pet Rock," later, it was "Tickle Me Elmo," and today it is "Hatchimals." All of them had relational marketing strategies at a time when children - and adults for that matter - wanted to connect with something, anything. "Timing is everything."