In today's ever-changing business environment, strategic initiatives are crucial for organizations to stay competitive and achieve long-term goals. Whether it's launching a new product, entering a new market, or improving operational efficiency, strategic initiatives drive growth and innovation. However, executing these initiatives successfully requires careful planning, effective communication, and strong leadership. In this guide, we'll explore key steps to implement strategic initiatives in the workplace. 1. Define Clear Objectives: The first step in implementing strategic initiatives is to define clear and achievable objectives. These objectives should be aligned with the organization's overall vision, purpose, and values. Take the time to assess the current state of affairs, identify areas for improvement, and set specific, measurable targets that outline what success looks like. 2. Develop Strategic Initiatives: Once objectives are established, develop broad strategic initiatives to give the measurable goals life, and then outline the required steps. Break the initiatives into manageable tasks, assign responsibilities, and establish timelines. Consider potential risks and develop contingency plans to mitigate them. Well-thought-out strategic initiatives serve as a roadmap for implementation and help keep everyone focused on the end goal. 3. Foster Collaboration and Communication: Effective communication is essential for the successful implementation of strategic initiatives. Encourage open dialogue among team members, departments, and stakeholders to ensure everyone understands their roles and responsibilities. Foster a collaborative environment where ideas can be shared freely and feedback is welcomed. Regular progress updates and meetings can help keep everyone informed and engaged throughout the process. 4. Empower and Support Employees: Empower employees by providing them with the resources, training, and support they need to execute their tasks effectively. Encourage autonomy and initiative, allowing employees to take ownership of their work and contribute to the success of the initiative. Recognize and celebrate achievements along the way to maintain morale and motivation. 5. Monitor Progress and Adapt: Monitor progress against the overall strategic plan and be prepared to adapt as needed. Track key performance indicators (KPIs) to measure success and identify any areas where adjustments may be necessary. Be flexible and willing to course-correct if challenges arise or if new opportunities emerge. Continuous evaluation and improvement are essential for ensuring the long-term success of strategic initiatives. Call to Action: Implementing strategic initiatives requires a concerted effort from everyone in the organization. By following these key steps and fostering a culture of collaboration and innovation, you can position your company for success in today's competitive landscape. Take action today to start implementing strategic initiatives to drive growth and propel your organization forward. Conclusion: In conclusion, implementing strategic initiatives in the workplace is essential for driving growth, innovation, and long-term success. Organizations can effectively execute their initiatives and achieve their goals by defining clear objectives, developing a strategic initiative and action plans, fostering collaboration and communication, empowering employees, and monitoring progress. Embrace change, adapt to new challenges, and continuously strive for improvement to stay ahead of the curve. Your organization can turn strategic visions into tangible results with the right approach and commitment. Thank you for reading. Continue growing into the best you can be as you search for your true self. Richard Fontanie Consider our Bizwoli System – virtual coaching sessions for entrepreneurs who want to get ahead of the curve. Image from Pexels.com
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In the dynamic landscape of business, and any organization for that matter whether traditional or virtual, where change is constant and competition fierce, strategic planning emerges as a guiding beacon for long-term success. It serves as the compass that steers organizations through uncertainty, helping them navigate challenges and seize opportunities. In this article, we provide a thumbnail sketch of the strategic planning elements and delve into its significance in organizations and how it fuels enduring success. Understanding Strategic Planning Strategic planning is the process of defining an organization's direction and making decisions on allocating resources to pursue this direction. It involves setting goals, assessing the internal and external environment, formulating strategies, and implementing actions to achieve objectives. Unlike operational planning, which focuses on day-to-day activities, strategic planning takes a holistic view, considering the broader context and future implications. Key Components of Strategic Planning Strategic planning comprises several essential components that collectively guide an organization's direction and actions. These components include defining the organization's mission and vision, conducting a SWOT analysis to assess internal and external factors, setting SMART objectives, formulating strategies to achieve goals, and implementing mechanisms for monitoring progress. Understanding these key components is crucial for developing a comprehensive strategic plan that aligns with the organization's values and objectives, driving sustainable growth and success. Here are the key components that make up the strategic planning process. Mission and Vision: Setting a clear mission statement outlines the organization's purpose, while a compelling vision articulates its desired future state. These serve as guiding principles that align efforts and inspire stakeholders. SWOT Analysis: Understanding Strengths, Weaknesses, Opportunities, and Threats (SWOT) provides insights into the internal capabilities and external factors that influence the business environment. Setting Goal Areas: Identifying aspirational goal areas provide meaningful direction for the organization. Setting Objectives: Establishing specific, measurable, achievable, relevant, and time-bound (SMART) objectives ensures clarity and accountability in goal-setting. Formulating Strategies: Developing strategies involves identifying courses of action to achieve objectives while considering resource constraints and competitive dynamics. Implementing and Monitoring: Executing the plan requires effective coordination, communication, and monitoring of progress to adapt to changing circumstances and ensure alignment with objectives. The Importance of Strategic Planning Strategic planning holds immense importance for organizations as it provides a roadmap for achieving long-term success and sustainability. By defining the organization's direction, setting clear objectives, and formulating strategies to achieve them, strategic planning helps organizations navigate uncertainties, anticipate challenges, and capitalize on opportunities. Moreover, strategic planning ensures efficient resource allocation, fosters innovation, and enhances adaptability, empowering businesses to maintain a competitive edge in dynamic market environments. Consider the following: Direction and Focus: Strategic planning provides clarity on where the organization is headed and the priorities guiding its actions. It helps align efforts toward common goals, minimizing distractions and fostering a sense of purpose among employees. Anticipating Change: By analyzing industry trends, market dynamics, and emerging threats, strategic planning enables organizations to anticipate change and proactively respond to disruptions. This proactive stance reduces the risk of being caught off guard and enhances resilience. Resource Allocation: Limited resources necessitate judicious allocation to initiatives that offer the greatest potential for long-term growth and sustainability. Strategic planning helps identify investment priorities and optimize resource utilization, maximizing returns while minimizing risks. Adaptability and Innovation: In a rapidly evolving organizational landscape, adaptability and innovation are essential for survival. Strategic planning encourages experimentation, fosters a culture of learning, and empowers teams to innovate in pursuit of strategic objectives. Competitive Advantage: A well-crafted strategic plan enables organizations to differentiate themselves from competitors and carve out a unique position in the market. By leveraging strengths and capitalizing on opportunities, businesses can gain a competitive edge that sustains long-term success. And, don’t be fooled that non-profit organizations are in a non-competitive environment. They are competing for funds and sometimes with other non-profit organizations with the same purpose and intent. They too need to differentiate themselves from other organizations in order to survive for the long-term. Incorporating Values Values play a pivotal role in strategic planning by providing a moral compass that guides the formulation and execution of organizational objectives and initiatives. In strategic planning, values serve as the guiding principles that inform decision-making, prioritize actions, and align efforts with the organization's mission and vision. Integrating values into strategic planning ensures that business strategies are not only focused on achieving financial goals but also uphold ethical standards, social responsibility, and stakeholder engagement. This alignment fosters a culture of integrity, transparency, and accountability, driving long-term success and positive impact. Here are five elements you need to consider. Cultural Alignment: Values serve as the foundation of organizational culture, influencing how employees interact, make decisions, and prioritize actions. When strategic planning is aligned with core values, it creates a sense of belonging and purpose, driving employee engagement and retention. Ethical Framework: Values provide an ethical framework that guides decision-making and behavior, ensuring that actions are aligned with principles such as honesty, transparency, and fairness. This integrity builds trust among stakeholders and enhances the organization's reputation. Stakeholder Engagement: Incorporating values into strategic planning fosters strong relationships with stakeholders by demonstrating a commitment to shared principles and mutual respect. This builds trust and credibility, leading to collaborative partnerships and enhanced loyalty. Customer Satisfaction: Values-driven organizations prioritize customer needs and preferences, delivering products and services that align with ethical standards and social responsibility. This customer-centric approach fosters loyalty and advocacy, driving sustainable growth and profitability. Community Impact: Values extend beyond the organization's boundaries, influencing its impact on the broader community and environment. By integrating values into strategic planning, businesses can contribute positively to society, fostering goodwill and enhancing brand reputation. Benefits of Values-Driven Strategic Planning Implementing a values-driven strategy brings numerous benefits to organizations, including fostering a cohesive and ethical organizational culture, enhancing stakeholder trust and loyalty, and driving sustainable growth. By aligning strategic decisions with core values, organizations can strengthen employee engagement, improve customer satisfaction, and build strong relationships with partners and the community. Additionally, values-driven strategies promote responsible business practices, social responsibility, and long-term viability, contributing to both financial success and positive societal impact. Take a hard look at these benefits: Enhanced Relationships: By aligning actions with shared values, strategic planning strengthens relationships within the organization and with external stakeholders, fostering trust, collaboration, and mutual respect. Cohesive Culture: Values serve as a unifying force that reinforces organizational identity and fosters a sense of belonging among employees, leading to greater cohesion, teamwork, and morale. Ethical Leadership: Values-driven strategic planning promotes ethical leadership by prioritizing integrity, accountability, and social responsibility, guiding decision-making that considers the long-term impact on stakeholders and society. Resilience and Adaptability: Organizations rooted in strong values are more resilient and adaptable in the face of challenges, as they draw on principles such as innovation, flexibility, and perseverance to navigate uncertainty and drive change. Sustainable Growth: Values-driven strategic planning promotes sustainable growth by prioritizing responsible practices, stakeholder engagement, and long-term viability over short-term gains, ensuring that the organization thrives while contributing positively to society. Incorporating Values into Strategic Planning Incorporating values into strategic planning is a multi-faceted process that begins with a thorough values assessment, integrating them into all aspects of strategic planning, effectively communicating them, aligning leaders behind them, and ensuring the organization performs in line with them. By following this comprehensive approach, businesses can foster a values-driven culture that permeates every aspect of strategic planning and decision-making, ultimately driving long-term success and positive impact. How do you do that? Here is a thumbnail sketch for integrating values into the organization. Values Assessment: Identify and articulate the core values that define the organization's identity and guide its behavior, reflecting the beliefs and principles that are fundamental to its culture and mission. Integration: Embed values into all aspects of strategic planning, from goal-setting and decision-making to resource allocation and performance evaluation, ensuring alignment with organizational priorities and ethical standards. Communication: Communicate values consistently and transparently to employees, customers, and stakeholders, demonstrating a commitment to integrity, trust, and social responsibility. Leadership Alignment: Ensure that leadership embodies and exemplifies the organization's values, serving as role models who inspire and empower others to uphold shared principles and ethics. Continuous Improvement: Foster a culture of continuous improvement by soliciting feedback, evaluating performance against values-based criteria, and adapting strategies and practices to reflect evolving needs and priorities. Plan of Action A well-defined plan of action is essential for translating strategic objectives into tangible outcomes and guiding the execution of strategic initiatives. This plan typically involves conducting thorough assessments, setting clear goals and objectives, formulating actionable strategies, implementing robust execution plans, and establishing mechanisms for monitoring and evaluating progress. By following a structured plan of action, organizations can ensure alignment with strategic priorities, maximize resource utilization, and maintain focus on achieving long-term success. Consider these elements in your plan of action. Assessment: Conduct a comprehensive assessment of the internal capabilities, market trends, and competitive landscape to inform strategic decision-making. Goal Setting: Define clear, measurable objectives aligned with the organization's mission and vision, ensuring they are realistic and achievable within the specified timeframe. Strategy Formulation: Develop strategies that capitalize on strengths, address weaknesses, exploit opportunities, and mitigate threats, leveraging competitive advantages to drive growth. Incorporate Values Into The Mix: Develop a set of values that people can emulate, guide behavior, and that strengthen relationships and promote cohesion, coordination, and collaboration. Implementation: Execute the strategic plan with discipline and agility, fostering a culture of accountability, collaboration, and continuous improvement. Monitoring and Adaptation: Regularly review progress against objectives, monitor key performance indicators, and adjust strategies as needed to stay responsive to changing conditions and emerging opportunities. Conclusion In the fast-paced and unpredictable world of business, strategic planning serves as a lighthouse guiding organizations through turbulent waters. By providing a roadmap for success, fostering adaptability, and aligning efforts toward common goals, it lays the foundation for long-term prosperity. Embracing strategic planning as a core organizational discipline empowers businesses to anticipate change, capitalize on opportunities, and sustain competitive advantage in an ever-evolving marketplace. Incorporating values into strategic planning is essential for fostering trust, integrity, and relationships within and beyond the organization. By aligning actions with shared principles, businesses can strengthen their culture, enhance stakeholder engagement, and drive sustainable growth while contributing positively to society. Values-driven strategic planning serves as a moral compass that guides decision-making, shapes behavior, and cultivates a culture of ethics, accountability, and social responsibility, laying the foundation for long-term success and meaningful impact. Thank you for reading Folks and continue becoming the best version of yourself. Richard Richard Fontanie Resources For This Article Articles and eBooks from the Storefront Solutions: Bizwoli This is an AI assisted article. Image for Pexels.com If you want to know how we go about strategic planning virtually make a comment below In the dynamic landscape of business, where interactions occur at lightning speed, and decisions are made in the blink of an eye, one factor stands as an indispensable cornerstone of success: effective communication. From boardroom negotiations to client presentations, the ability to convey thoughts, ideas, and intentions clearly and persuasively is paramount. In this article, we will delve into the significance of clear and effective communication in business, exploring both verbal and non-verbal communication skills and their pivotal role in driving organizational excellence. Verbal Communication: The Power of Words Verbal communication is the most obvious form of interaction in business settings, encompassing everything from face-to-face conversations to formal presentations. The impact of verbal communication lies not only in the words themselves but also in how they are articulated, delivered, and interpreted. Here are key aspects to consider: Clarity: Precision in language is essential to ensure that messages are easily understood by all parties involved. Ambiguity can lead to confusion, misunderstandings, and even costly errors. Whether conveying instructions to employees or negotiating terms with clients, clarity should always be prioritized. Active Listening: Effective communication is a two-way street, requiring active participation from both the speaker and the listener. By practicing active listening—engaging attentively, asking clarifying questions, and paraphrasing to confirm understanding—individuals can foster meaningful dialogue and build stronger relationships. Adaptability: Flexibility in communication is vital, especially in diverse and multicultural environments. Adapting language, tone, and style to resonate with different audiences demonstrates respect and enhances receptivity. It also minimizes the risk of inadvertently causing offense or misunderstanding. Non-Verbal Communication: The Language of Gestures While words carry significant weight, non-verbal cues often convey just as much, if not more, meaning in business interactions. From facial expressions to body language, mastering the art of non-verbal communication can significantly enhance one's effectiveness in various professional scenarios: Body Language: Posture, gestures, and facial expressions can either reinforce or contradict verbal messages. Maintaining open and confident body language—such as making eye contact, nodding affirmatively, and avoiding defensive gestures—instills trust and credibility in communication. Tone and Inflection: The way words are spoken—tone, pitch, and rhythm—can drastically alter their interpretation. A monotone delivery may convey disinterest or lack of conviction, while varied intonation and emphasis can convey enthusiasm, sincerity, or urgency. Visual Aids: In presentations and meetings, visual aids such as slides, charts, and graphs can complement verbal communication and enhance understanding. However, it's essential to use them judiciously and ensure they reinforce key points rather than overshadowing or confusing the message. The Call to Action: Cultivating Communication Excellence As businesses navigate an increasingly competitive and interconnected global landscape, the importance of investing in communication skills cannot be overstated. Clear and effective communication fosters collaboration, minimizes misunderstandings and cultivates a positive organizational culture. Therefore, I urge individuals at all levels of the organization to prioritize communication development through: Training and Development: Provide employees with opportunities to enhance their communication skills through workshops, seminars, and coaching sessions. Offer resources and tools to support ongoing learning and improvement. Feedback and Reflection: Encourage a culture of constructive feedback, where individuals receive input on their communication style and actively seek opportunities for self-reflection and growth. Lead by Example: Leaders play a pivotal role in shaping communication norms within an organization. By demonstrating transparency, active listening, and empathy in their own interactions, they set a powerful precedent for others to follow. Conclusion: Communication is the lifeblood of business, facilitating collaboration, innovation, and success. By honing both verbal and non-verbal communication skills, individuals can unlock their full potential, foster stronger relationships, and drive organizational excellence. Let us commit to mastering the art of communication and harness its transformative power to navigate the complexities of the modern business landscape. Thank you for reading and continue becoming the best you can be. Richard Richard Fontanie Image: From Pexels.com A.I. Assisted Article. In our pursuit of success and transformation, two guiding forces emerge as beacons: winning and breakthroughs. These twin concepts illuminate the path before us casting distinct lights on how we approach achieving goals. While winning represents triumph over competition or reaching a set of objectives, it also highlights a sense of accomplishment that comes with attaining something significant. On the other hand, breakthroughs involve shattering boundaries by pushing past what was previously thought possible - opening up new possibilities for personal growth beyond expectations. Through exploring real-life examples from various fields such as sports, science, technology, and business, we can gain insight into both these interconnected notions. By doing so, we uncover the essence behind thriving in any endeavor while simultaneously celebrating every step taken towards achieving one's desired outcome. Ultimately whether it's through victory or innovation-driven advancements- true fulfillment lies within one's ability to navigate challenges along their journey toward success. Winning: Achieving Success and Outperforming the Competition Winning is a highly valued concept in our competitive society that symbolizes the culmination of hard work, strategy, and determination toward achieving specific goals or emerging victorious from challenges. From sports arenas to business worlds, winning remains an elusive achievement coveted by many individuals who seek recognition for their individual prowess as well as outshining others through superior performance levels. Let's take a deeper dive into this idea of winning using real-life examples. Victories in games, matches, and tournaments define the world of sports. One such legendary athlete who exemplifies this reality is Michael Phelps - an Olympic swimmer with a record-breaking haul of 23 gold medals under his belt. His unwavering commitment to rigorous training regimes, coupled with an insatiable hunger for perfection, has made him one of the most revered athletes ever seen on any stage. This level of success serves as an inspiration beyond just those involved in competitive sports; it transcends boundaries across all walks of life, proving that winning truly matters! The power behind triumphant moments like these cannot be overstated – they represent true excellence in its finest form. Apple Inc. has proven that winning extends beyond athletic feats and into the business world. Their unwavering commitment to innovation, coupled with their ability to anticipate consumer needs, has consistently positioned them atop market leadership positions globally within technology industries. Groundbreaking products such as iPhones or iPads have not only brought financial success but also revolutionized how we interact with modern technologies today! Apple's pursuit of excellence in every aspect of its operations sets them apart from competitors - making them true winners both on and off the field! Sarah's story is one of triumph against adversity. Despite facing numerous challenges as a student, she remained dedicated to achieving academic excellence through hard work and perseverance - including late-night study sessions and seeking help when needed. Her ultimate victory was not just about securing the top spot but represented her determination to overcome obstacles while setting an example for others who may face similar struggles. This achievement serves as inspiration for all those pursuing their goals despite any setbacks they encounter along the way. Winning is often associated with comparing oneself to others and meeting predetermined goals. However, achieving a breakthrough surpasses these limitations by transcending them altogether. Breakthroughs - Pushing Boundaries and Catalyzing Transformation Achieving a breakthrough is more than just winning - it represents an incredible shift that takes us beyond our current reality into something extraordinary. This process often involves pushing past what we think or know about ourselves and the world around us, leading to groundbreaking innovations as well as personal growth opportunities. Let’s explore this idea further through examples that highlight breakthrough moments. In the realm of science, breakthroughs are what propel us forward by expanding our understanding of existence. One such example is Albert Einstein’s theory of relativity which revolutionized physics and challenged traditional notions about time, space, and gravity. This groundbreaking work paved the way for numerous scientific advancements, including modern GPS technology as well as space exploration. Without these types of discoveries, we would be limited in terms of the progress made toward unlocking new mysteries within our universe. Therefore scientists must continue pushing boundaries through their research efforts so that human knowledge can keep growing exponentially over time. Achieving a breakthrough is often characterized by personal growth and transformation. Consider Maya, an introverted individual who struggled with public speaking. Through persistent self-improvement efforts, such as joining public speaking clubs and seeking mentorship, she gradually transformed her fear into confidence. Her triumph was not just about overcoming one specific obstacle; it represented a shift in how she saw herself - realizing she had the power to inspire others through her words. This achievement highlights the importance of perseverance when pursuing goals that seem daunting at first glance. Thomas Edison's invention of the incandescent light bulb is a testament to how innovation often arises from breakthrough thinking. His unwavering commitment to experimentation and willingness to embrace failure ultimately led him down an unconventional path that resulted in transformative change for society at large. This story serves as inspiration for those seeking their groundbreaking discoveries by reminding us all about what it takes - perseverance through adversity coupled with open-minded creativity beyond conventional norms. Winning and Breakthroughs - A Conclusion Winning and achieving breakthroughs may seem disparate, but they share a common thread that binds them together - dedication, perseverance, and the pursuit of excellence. While winning celebrates success within defined parameters, achieving a breakthrough transcends limitations by pushing boundaries and catalyzing transformation. Both concepts contribute to human potential's vibrant spectrum reminding us that greatness is not solely about reaching our destination but also includes growth through discovery and evolution along the way. As we navigate life's journey, let us embrace winning and breakthrough moments as opportunities for personal development and collective progress toward greater heights! Thank you for reading, and please continue becoming the best version of yourself. Now keep safe and take care… Richard Richard Fontanie Image Pexels.com Andrea Piacquadio Threads, the new social media platform by Meta that connects to your Instagram account, has been around for a few weeks. Whether you were an early adopter or not is irrelevant - what matters most is how well it works for you. Ultimately only time will tell whether Threads becomes a game changer in social networking platforms. This article is not about whether you should join Threads or not. It’s about encouraging you to explore and discover what this opportunity has in store for those seeking it. Instead of giving you a straightforward answer, Let’s pose this question: Did you have a well-thought-out plan? In today’s rapidly changing world of technology and innovation, it's essential to plan for when new platforms or technologies emerge unexpectedly. Being caught off guard by these sudden waves can be detrimental if you don't act quickly enough - so having an actionable strategy is key! With proper preparation and awareness, businesses can forge ahead even during rapid change. When we follow the crowd without considering our own goals and values, it can lead to unintended consequences. Joining or taking action solely because others are doing so may cause us to waste valuable time that could hinder progress or even set us back further than before. Therefore it's important for individuals seeking success in life to evaluate their motives carefully when deciding to join groups or participate in activities. You can't always predict when life throws you a curveball. But having an action plan in place will help ensure that you stay on track no matter what happens. Here is my approach - feel free to customize it based on your needs and preferences. The world of social media is constantly evolving, and with each new platform comes a wave of excitement. However, it's important to remember that Threads won't be the last big thing in tech, so be prepared for what may come next will serve you well. Staying informed about emerging trends can help keep your business stay ahead of the curve when it comes time to adapt or pivot strategies accordingly. If you are surfing on big ocean waves, you know it can knock you off balance or propel you forward. The key lies in mastering the art of maneuvering through the waves by using techniques such as diving underneath, allowing them to pass overhead before resurfacing and continuing towards land. Determining which waves to ride and which are best left alone requires careful consideration. The key is knowing how to make this distinction effectively. FOMO (fear of missing out) is a legitimate concern many individuals can relate to. In the e-business world, there is an apprehension about failing to become one of the first adopters and capitalize on immediate opportunities before they pass by. It's important for entrepreneurs not to let this fear hold them back from making strategic decisions that could benefit their company in the long run. By staying informed about industry trends and being open-minded when considering new ideas or technologies, businesspeople have greater potential for success than those resistant to change. Don't miss your chance to move forward! What Shout You do? When a new "thing" gains popularity, it's important to evaluate its potential by asking yourself these questions: 1. What are the benefits? Deciding whether this could benefit you suggests considering how it might help you as you go forward. Would using such a tool provide any tangible benefits? Explore the potential advantages and drawbacks before deciding on its usefulness. 2. Does it have real potential? When considering a new opportunity, it's essential to ask ourselves if it's just another shiny object or something with real potential. It's important for our well-being and the success of any project we may take on in the future. We must be honest and discerning when assessing whether an idea is worth pursuing or simply wasting valuable time. By doing so effectively, we can ensure that every moment spent working towards achieving goals counts towards positive outcomes rather than fruitless endeavors. 3. Can I achieve the same thing using existing social platforms? This question determines if the success mentioned in #2 can be achieved using platforms or tools you already use. You may save time and resources by avoiding unnecessary purchases of new software or subscriptions. 4. What am I measuring? To determine whether or not we have successfully used the platform, we need to ask, “What am I measuring?” As we answer that question, certain metrics need to be considered. By examining these indicators, we can assess our progress and success in using the product/service effectively. It's important for us to understand exactly how well we're doing so that we know where improvements could be made if necessary. Measuring success is crucial, but without defining what we're looking for firsthand, it becomes difficult to determine whether or not our efforts are fruitful. By identifying key metrics that matter most in achieving our goals, we can make informed decisions about where to allocate resources and time. 5. Does the platform help me with my email list? While using social media platforms for email list growth may seem like a good idea, some questions are worth considering. Are these channels truly effective? If not, what makes this new platform any different from the others you've tried before? Is it unique enough that success is likely, or should other strategies be explored instead. 6. How much time will I allocate to assess whether to continue? For any new venture, consider giving it a trial period of one to two months. This allows you ample time for evaluation while also setting clear expectations about when it is appropriate to move on if necessary. By doing so, you can ensure that your efforts are being directed towards endeavors with true potential and value. If you're struggling to answer these questions, it may be time for some reflection. Rather than focusing on finding a new platform, perhaps it's more important to evaluate what actions are leading up to your current situation and adjust accordingly. Remember that when you say yes to a new opportunity, it also means saying no to another. Threads present a unique opportunity for individuals seeking to expand their horizons. While there may be some challenges along the way, it's worth considering whether or not this platform is right for you. If so, don't hesitate - give it a shot! CALL TO ACTION Threads are just one example of how technology is constantly evolving and changing the way we interact with each other online. new platforms like this can be exciting, but taking a step back before diving in headfirst is important. Ask yourself these four key questions: 1) How would using Threads or any new platform help me? What specific benefits could I expect from it? 2) If I successfully used Threads, what metrics or indicators would I use to measure that success? Could those same measures apply elsewhere as well? 3) Given my current resources (including existing tools/platforms), could I achieve similar results without investing time in learning something entirely new? Finally, consider setting an expiration date for your experimentation period - when will you decide whether or not continuing makes sense based on your findings so far? These types of thoughtful reflections can help ensure that you make informed decisions about which technologies deserve space in your life – and which ones don’t! Thank you for reading, and as always, be kind to yourself and others and continue to become the best version of yourself. Richard. Richard Fontanie Note this is a re-interpretation of Pat Flynn’s UNSTUCK email, Issue #47|July 18, 2023 Image from Unsplash.com dave-adamson-pcTaP1i0beQ-unsplash In today's digital age, the allure of Internet marketing and e-business opportunities has attracted countless individuals seeking financial freedom and success. However, amid the promise of quick riches and success stories, a prevalent problem must be addressed. This article aims to shed light on the truth behind the Internet marketing world and confront some of its misconceptions. Here are four areas where you must be careful: The Salesperson Trap: Most internet marketers, often self-proclaimed "gurus," have a vested interest in selling their products and services. While this is understandable from a business perspective, it can lead to a problematic scenario for aspiring entrepreneurs. As they promote these products, the focus shifts away from building a legitimate business and turns individuals into mere salespeople. Selling becomes the sole priority, while actual entrepreneurial skills take a backseat. Not all “gurus” fall into this category, but many do. So be warned. The Lack of Proper Guidance: Mentors and coaches who guide newcomers often don’t address the intricacies of an e-business process. Many "gurus" claim to offer insights, but only a few genuinely show aspiring entrepreneurs how to grow their ventures into fully-fledged e-businesses. The Mystery of Product Development: One crucial aspect of running a successful e-business is developing products or services that cater to a target audience's needs. Unfortunately, few marketing experts delve into this aspect, leaving entrepreneurs at a loss when creating something of value. Trevor Carr is an exception here, as you cannot go wrong if you take his Breakthrough Program. You can count on him to guide you in developing your products or services. The Elusive Money-Making Tools: While wealth and financial independence are enticing, finding genuine tools and strategies to achieve these goals is often elusive. Only a few internet marketers provide legitimate resources to help budding entrepreneurs progress to profitability. The Business Approach to E-business In contrast to the prevailing hype, this article emphasizes that venturing into e-business should be approached as a serious business endeavor. It is not a realm for dabblers or those seeking quick fixes. Building a successful e-business requires dedication, discipline, and hard work. So let’s sort out what is needed for you to succeed as a businessperson in online entrepreneurship. Solutions: Three Essential Elements of Developing Your E-business There are three things you need to know about developing a business. 1) you must work on your business, 2) you must organize your business, and 3) you must work in your business. 1. Work On Your Business: To establish a solid foundation for your e-business, working on the business itself, not just in it, is crucial. This means stepping back from day-to-day operations and focusing on the broader vision and strategy. Here are some key aspects to consider when working on your business: a) Define Clear Goals: Set specific, measurable goals aligning with your long-term vision. Outline the milestones you aim to achieve and the strategies to attain them. b) Market Research: Conduct thorough market research to understand your target audience, identify their pain points, and discover opportunities for your products or services. c) Competitive Analysis: Analyze your competitors to gain insights into their strengths and weaknesses. Differentiate your business by offering unique value propositions. d) Build a Strong Brand: Develop a compelling brand identity that resonates with your target customers. A strong brand presence can help build trust and credibility in the digital marketplace. e) Create Scalable Systems: Establish efficient processes and systems that can scale as your business grows. Automation and delegation can play a vital role in streamlining operations. 2. Organize Your Business: A well-organized e-business is better equipped to handle challenges and opportunities. Organizing your business involves structuring it to foster efficiency, productivity, and adaptability. Consider the following steps to manage your e-business effectively: a) Develop a Business Plan: Craft a comprehensive e-business plan outlining your vision, mission, goals, target market, and revenue generation strategies. This document will serve as a roadmap for your business's growth. b) Team Building: As your business expands, you may need to build a team of skilled individuals who can contribute to different aspects of your venture. Surround yourself with talented people who share your vision. c) Streamline Processes: Identify areas of inefficiency and streamline processes to optimize productivity. This may involve adopting new tools or technology to enhance workflow. d) Financial Management: Keep a close eye on your finances and maintain proper accounting practices. This will help you make informed decisions and ensure the financial health of your business. e) Legal Considerations: Understand the legal and regulatory requirements relevant to your e-business. Protect your intellectual property and ensure compliance with local laws. 3. Work In Your Business: While working on your business focuses on strategy and growth, working in your business involves executing day-to-day operations. As an entrepreneur, you need to strike a balance between both aspects. Here's how you can effectively work in your e-business: a) Product Development: Actively develop products or services that align with your market research and customer needs. Ensure consistent quality and innovation. b) Customer Engagement: Build strong customer relationships by providing excellent customer service and addressing their feedback. Engage with your audience through social media, emails, and other communication channels. c) Marketing and Sales: Implement marketing strategies to promote your products or services. Embrace digital marketing techniques like SEO, content marketing, and social media advertising to reach your target audience. d) Monitor Performance: Regularly track and analyze key performance indicators (KPIs) to gauge the success of your business initiatives. Use data-driven insights to make informed decisions. e) Continuous Improvement: Embrace a culture of continuous improvement, seeking ways to enhance your offerings and processes. Stay updated with industry trends and adapt to changes in the market. By understanding and implementing these three essential elements – working on your business, organizing your business, and working in your company – you can lay a strong foundation for sustainable growth and success in the dynamic e-business world. Note: Many people who get into this business are affiliates, sometimes known as associates. If this is you, that is ok, just know that you are not running an e-business. You are a commissioned salesperson. You don’t develop products but sell other people's products, and you receive a commission in return. You need to understand those products, review them, offer bonuses, and often sell them using the creator’s marketing strategies, e.g., emails, sales pages, images, etc. Some internet marketers are good at selling but not creating products or running an e-business. And that is ok too. E-businesses need strong and effective salespeople. One more point for you to consider is that there is a difference between marketing and selling. Marketing is all about educating your potential customers about your products. Selling is about closing the deal and adding value for your customers. When you run an e-business, you need to consider both functions. Conclusion That’s all for now. Running an e-business isn’t as easy as people will tell you when you first get into it. Many moving parts require agility, persistence, and focus. As you develop your e-business, you will gradually move to fill the boxes with people, whether they are on contract or directly reporting to you. If you want help planning and organizing your e-business successfully, consider our Bizwoli System. The Bizwoli System will take you to the next level of your e-business. You may wish to talk to me first before closing off the Bizwoli System, I offer a free consultation about the program. You can find it in the link provided. You can also follow our Scaling Up Your e-business podcasts. Thank you for reading, folks. Keep well, stay safe, and continue becoming the best version of yourself. Richard, Richard Fontanie There isn’t one way to develop leads organically, but the best way is to first Identify your ideal customer and then analyze what problems your product or service solves. In both the internet world and the bricks and mortar world knowing your customer problems is key to success. Budding businesspeople often do this very poorly. What they do is throw things at the proverbial wall and hope something sticks. I have often watched internet marketers spend hours developing a program, then put it out there for customers to grab it. Unfortunately they have spent hours developing their product but nobody or very few find it to meet their needs. Here, business owners have failed on two fronts: one they haven’t figured out their ideal customer, and two they haven’t linked their solution to a real problem. The following are some practical ways to do just that. Your ideal Customer: Look for a picture that depicts your ideal customer. When you find one cut it out and ask yourself these questions: Is your ideal customer searching for solutions? What solutions are they looking for? Are they looking for content? Knowledge? Marketing material? Health products? How to start a business? Be clear on their problems and then find a solution. Age range. Another factor in describing your ideal customer relates to the age range you are going after. For instance will your product attract seniors, middle aged gentlemen or women, or young people. Gender. Is your ideal customer male, female or other? It is surprising how many products are aimed at the wrong gender and the business owner wonders why sales are not made. Interest. Complete market research to find out whether there is any interest in your product. Use a key word search, a Google search and a YouTube search. Use free tools when available such as Google’s keywordtool.io. On YouTube in the search column just identify what you are looking for and several options will come up. There are other tools available such as Ahrefs, Moz, Semrush that often allow you to do a free search before buying into their program. Purchasing history. Have your customers already purchased similar products? Analyze your own products to determine if people are purchasing similar products. This gives you a clue about their purchasing habits. Develop programs related to those habits. Link up with other vendors who sell similar products and promote their products. This gives you the advantage of finding out what sells and what doesn’t. Features and Benefits. Be clear about the benefits and features of your product?
Targeting Friends. Be clear about how you want to approach your friends. The best way is to not to approach them randomly. For instance use Facebook Friends strategically and look for places they hang out in groups and fan pages. This is one way to ensure your Facebook Friends become potential customers. Create Relevant Content. If you are into content marketing make sure your content is relevant to your audience. Analyze who is reading your blog and which blog is getting the most hits. Then cater to this group of readers. Do the same for content you are presenting on YouTube. Ask yourself these important questions: Who is reading or watching my content? Have I hit the pain points related to my ideal customer? Have I mentioned a solution without mentioning my product? What is my call to action? In conclusion if you follow these simple and practical strategies you will find that you are organically growing your leads. These are not hard but are proven strategies used by successful marketers. If you are a struggling internet marketer take a hard look at the strategies you are using against the backdrop presented in this article. Let me know your progress. Thank you for reading and as always stay safe, keep healthy and continue becoming the best version of yourself. Richard, Richard Fontanie Image from Unsplash.com by Austin Distel You may have heard that content is king in this digitally connected age. Content marketing helps you strengthen your brand awareness, trust and loyalty. It allows your audience to create an impression of who you are and what your business is all about. When you publish authoritative, informative, and well researched content it increases the likelihood that your brand will be trustworthy and authoritative. Some other benefits of content marketing include:
It goes without saying, however, that your content must be quality copy. See the article on “6 key Questions To Ask Before Becoming A PLR Vendor” to fully understand what superior quality looks like. Here are 5 simple steps to get the ball rolling with some excellent content marketing in your business. 1.Define your goals. You can’t go anywhere without a goal. Set concrete goals for your marketing attempt, such as fortifying your connection with a particular audience or branching out to new ones. You can easily make such a goal into a SMART one, for instance: By October 1, I will have expanded my internet marketing audience by xxx (number of people). Such a goal will hold you accountable as you can measure it by date and number. Make sure your number and dates are realistic. 2. Define your audience. Who are you marketing your product or service to? If you don’t have a clear understanding about this, you’ll be wasting your time and money trying to market to everyone—which is sort of like throwing spaghetti on the wall and hoping it sticks. Instead, build a storyboard about the “typical” person you want to attract and fill out your marketing attempts with genuine copy. Consider, for example, the demographics of your audience: gender, age, local or worldwide, US, Canada, United Kingdom, or Australia. Sort out your marketing strategy. Are you going to email people – what strategy will you use? Will you email them once a week, twice a week? Will you use YouTube? How will you use YouTube? Will you use short messages with TikTok, Pinterest, YouTube shorts, Twitter, Instagram and Reels? How will you market with Facebook? Blogs? Finally, but not the last, how will you organize your marketing strategy? 3. Define your style. What exactly is your brand all about, and what’s the accompanying style that best matches with your message? If you bounce all over the place with your words and your appearance, you’re going to make your audience confused and lose potential customers. Solidify the details about your appearance—everything from color schemes to fonts to content topics. Your brand differentiates you. So you need to ask, What makes my brand different? Or What makes my products unique? Try to make your brand yours reflecting your products, your story and your customers experience. Know that your brand builds loyalty, gives you potential for viral marketing and increases the value of your company. Strengthen your brand with images, create a cool logo, engage others with your vision and mission, make it distinctive, and be consistent in all your marketing campaigns. In the end what you want to accomplish is to drive traffic using your unique branding and marketing strategy. 4.Learn from the past. Chances are, if you’ve been in business for a few years already, that you have content out there already. Take a look at what went well, and what didn’t, and try to figure out why. Build on your success and stay away from failure as you move forward. The ‘why’ of what went wrong and what went right is important. A huge step in moving forward is correcting mistakes – those things that have gone wrong. Don’t consider them as failures but be honest with yourself and be clear that failure is an attitude and will bring you down. While mistakes can be corrected and allows you to move forward with confidence. Understanding what went right is also important. This allows you to build on your marketing strengths. This bolsters confidence and assures you that you are on the right track. So both understanding what went wrong and what went right is important to your marketing strategy. 5.Assemble the team. If you’re a one-man band, that’s great, but once a business reaches a certain point, you’ll need multiple people on your team. You will need to become a jazz ensemble. One person could be blogging and incorporating SEO keywords, while another is interacting with the fan base on social media, and yet another is crafting and implementing Google ads. The key is you allow your team members to take the lead when necessary and you conduct them with grace and intent. Here are a few pointers found in the Eight Interlocking Building Blocks For Highly Successful Teams” that may help you.
The more specialized each person can become, the more their expertise will increase the overall success of your business—but remember to keep everyone informed with continuous coordination, collaboration and communication. In conclusion... Yes, content is king when it comes to internet marketing, but you need to work at it so that your presentations are clear, consistent, worthy of your brand, and genders the trust of your customers. Be clear about where you are going with it, who will follow you, how you will build on both your strengths and weaknesses, and when it’s time, establish a team to support your business. Thank you for reading…stay safe, be well and continue becoming the best version of yourself. Richard If you have been learning about online marketing for more than five minutes you have no doubt heard of the term ‘PLR’ from those in the industry. And you no doubt have received PLR (private label rights) content from internet vendors. Venders who say that their PLR is the best out there and available for you to use as you wish, of course within the limits of the license. You can place your name on the product and in so doing you can legally call it your own. It’s akin to having a ghost writer, in fact if you haven’t written the piece yourself you have called on a ghost writer to write it for you. While PLR is extremely useful and can live up to all the publicity surrounding it you need to learn to leverage it wisely. However you must be cautious as the market is filled with PLR content that’s less than stellar. There are two reasons for this..
Now, just because people write PLR doesn’t make them experts. But if they authored books, delivered effective writing workshops, developed successful training programs and training manuals they may have the background for writing PLR material. But this article is not about those people. It is about you and your plans to become a PLR vendor and how you go about doing it so that you can become one of the best. And one way to do that is to ensure your name is synonymous with quality - instead of languishing in the murky waters of mediocrity where sub-standard PLR vendors swim. It all starts with you asking yourself six simple questions. 1. Do you know what quality looks like? Many beginners start a PLR business thinking that they will make a lot of money. That’s understandable….heck they may even be enthusiastic about it. But if you join them and only do it for the money you still need more than passion. You will need to deliver quality products to your clients. What you have to be careful about is churning out cookie cutter content by simply taking a PLR product and turning it around without much thought. The PLR that you are copying and pasting may not have the quality necessary to allow you to be successful. And, unfortunately, that will hinder your progress in this business. You may start out aggressively but soon buyers will begin avoiding you. You will not gain the traction you need for repeat business. Superior quality requires thought and some old fashion learning. One of the more common difficulties that many PLR sellers face is that they outsource their content to poor writers just so that they can reduce their costs and increase their profit margins. Often unprofessional writers who you hire in those instances are happy they got you as a customer. Regrettably, they put together a bunch of random sentences and think they just wrote a masterpiece. What you need to watch out for are those who just take content from other sources and deliver it as their own work. That is not professional. The least you can do to avoid this is to identify the sources for your information. That does two things. It shows that you care about what you write and gives credit where credit is due. It is best to take some time to make the PLR your own and ensure that you have quality content that others can use and exploit. Ah but you think, that is easy for you to say I’m not a good writer so what do I do? And that brings us to the next question. 2. Who will write the content? You or someone else? There are two things you need to remember. If you are going to do the writing, be good at what you do and don’t misjudge your skills. We all can write, but not everyone can write well. In order to make it in the PLR business you need to write well and you need to write fast. So speed is important too. If you are finding it takes you three or more days to draft an article then that may mean you are too slow and it may be better to hire someone else. If you dislike writing, especially topics that you are not familiar with, then avoid them or hire a writer. If you dislike research, which is important for you to become comfortable with the content, then hire a writer. Now, if you are going to hire a writer make sure you hire a competent one. You can expect to pay more for someone who knows what they are doing. Therefore budget for it and make sure you receive a return on your investment. The easiest way to write about any subject is to know and understand that subject, either through acquired knowledge or by experience. When you know and understand the subject words flow. If you don’t then it becomes extremely difficult to write about it and your copy will be cumbersome. The primary reason for hiring a competent writer relates to your reputation. If you are going to put your name as the author then you must make sure it is of high quality. Consider that you are paying someone to enhance your reputation as a PLR seller and in the end you will gain customers who appreciate the value you offer. One other thing to remember if you are investing in obtaining written content, you will need to pay attention to your marketing strategy. This is the only way you will make a profit and this leads to question number 3. 3. Do you have a marketing strategy? First, you need a marketing plan and this a skill all of its own. Many people consider selling the same as marketing but you need to know there is a real difference between the two. Selling is about closing the deal. Marketing is about teaching your potential customers about your product. So do you have a marketing plan? Or are you just winging it? Often beginners spend a lot of time building a sales page and think that is all there is to marketing and they throw it out there hoping other people will grab it. Unfortunately, unless you are incredibly lucky you won’t make many sales. Map out your marketing plan and include measurable goals, the steps you will take to achieve your goals and identify how you will know when you are successful. After completing a marketing plan move on to your sales page and develop a sales funnel. Then develop an email marketing plan and create emails according to your product. So, it isn’t just create and publish. There are several moving parts to this business. That does not mean, however, that you should not start. By all means start. Create a few PLR launches and get those under your belt. Build your foundation and keep building. Once you have experience begin planning for your own PLR store to get more passive sales. Keep going and generate more traffic to get even more sales. 4. Are you interested in writing about a specific niche or something broader? There are PLR sellers that only create content for a specific niche. For example, self-help, health, and making money online. They choose their niche and go deep. Others take a much broader approach. You are reading this article in the Fontanie Magazine and no doubt you will notice that the articles cover a wide range of topics but within that range there is specificity. Topics covered are in the areas of business, work and life with the intention of giving people the tools to become the best that they can be. It is in the self-help niche. My articles are based on my experience as a business owner, consultant, coach and trainer. Other writers who contribute to the magazine have followed the same path as I have in my career. That way there is a focus to the ezine. Now what about the two approaches. Well there are pros and cons to each. If you are interested in niche selling then your PLR buyers will be more likely to be within your niche’s target market. In time and as you get to know your customers you will be able to create content that your customers want and need. The key here is that you get to know your customers and they get to know you. Your conversations with them will increase and so will your sales. It is easier to write about repeat topics than it is to research new niches all the time. If you decide to take the broader approach you will have greater flexibility to take on current trends and create content in emerging markets. That is a good thing as you will be responding to demands in different niches and as a result generate new income. Just be clear about which way you want to go and stick with it. In time you will see your income grow. 5. How good are you at building relationships? If you want to increase your PLR sales then you will need to build relationships with other vendors. This takes some time but you can speed up the process by polishing up your social skills. When you are a beginner in this business you know few people in the PLR world. You need to seek them out and connect with them, show them what you are up to, and ask them if they would help you. Initially you are becoming a farmer and planting seeds. Your harvest will come later. Often times this means purchasing PLR from expert vendors. Learn how they are promoting their products and build a relationship with them. Don’t just wait until you have a product launch and then expect your vendors to support you. It doesn’t work that way. Establish a relationship first and then invite them into your world of PLR. And don’t fret if you at first are ignored or rejected. We all go through the rejection cycle. But if you prepare well enough in advance you can call upon other vendors and product developers to give you a hands up. When they see you are a serious PLR developer or vendor many will be happy to mentor you as well as promote your products. 6. How much time should you take? I alluded to this question in question 2 above. The easy answer to this question is it depends on the PLR you are creating. For instance, this article is a complete rewrite of a PLR article. The original was approximately1400 words this one is 2300 words. Some people would consider using this article as a short report on key questions for PLR preparation…now there is an idea for your next PLR. Because I am interested in quality (you be the judge of that) and not just copying and pasting the original article, this article took a day and a half to prepare, re-write, edit, search for an image on Pixabay.com and place in the FontanieMagazine. A PLR like the one here took about 60 hours. And that one is based on a previous book I wrote which required editing, separating content, developing a new sales page, videos, images, hashtags, keywords, and deciding on bonuses which was easy because I pulled up other eBooks I wrote and are available for sale in the FM Storefront. Others take me anywhere from two full weeks to a month or more, depending on content, research, writing, developing a sales page, finding images, video creation, editing, marketing and promoting, deciding whether it goes to Warrior Plus, JVZoo, or the FM Storefront. If it goes to the FM Storefront there is less time involved than if I use the other two resources. So it depends on what you are writing. A short PLR article will take less time than a long one. A lengthy PLR book will take longer to write than a short Report. A Resource Document doesn’t take too much time if you are completing your research for your book or article. After all it is just a compilation of references you used when writing your material. If you decide on creating videos that will take more time. Finally, it also depends where you are on the learning curve. If you don’t know how to prepare eBook covers or use Warrior Plus for instance you need to factor in your learning time. But always remember you are learning new skills that you can use for a lifetime. So set your goals for your PLR, map out your action plan - all the steps you will take to complete it - and make decisions about how you are going to market and sell it. In conclusion, go for it but be patient, develop your skills, and create high quality content consistently. There is a saying ‘it’s a simple business but it isn’t easy’ You will find that it is not only the skills you need but also about working on yourself. And that is where patience, determination and grit comes in. Gradually you will build a following who look to you as the expert and who will then recommend you to others. That is when your PLR business will grow and prosper. Thank you for reading and continue becoming the best version of yourself. Richard. Most new internet marketers and some seasoned ones too won’t read this article, because they think it is too long. I suggest they read it as it may save them a lot of heart ache. Many of you know that I ran a successful training and consulting firm where one of our services included helping individuals start their business. These individuals cut across the demographic and economic spectrum and included men and women ranging in ages from mid-twenties to mid-fifties. They included both those who had money to put towards their company and those who did not. After our training and coaching we found that 80% of them succeeded in their business after 5 years. This turned around the prevailing statistic where more than 70% of those starting out closed within 5 years and proved with training and coaching people could succeed. Perhaps what you don’t know is the screening process we went through to choose them for the program. Here are some of the factors we looked for:
We took about 10% of the people who applied to the program. Getting into business and running a business is tough work at the beginning and it takes tenacity, determination and sacrifice. We wanted those in the program to succeed and we discussed options and career strategies with those who didn't make it into the program. Now why am I saying all this? Simply because I see too many people not making it as a solopreneur internet marketer. The percentage of people who make it in the internet marketing business is less than 10%, far below the lowest percentage of those who start a bricks and mortar business. What this tells me is that people are jumping into the IM business ill-prepared and not ready for what it takes to establish and run a business. And believe me, unless you are just dabbling, it is a business and must be treated as a business if you want to succeed. Everyone I know who has started a business has worked endless hours, sacrificed much and has taken a business-like approach to their business. This is what is needed for anyone who wants to succeed in the internet marketing world. And what does this mean? It means taking a hard look at their own: Experiential background, technical and knowledge skills, behaviors, attitudinal approach, life-style, openness to learning and business planning and financial readiness. Guess what? They are the same things important to establishing a bricks and mortar business. I often think of Alice in Wonderland, when she came across the fork in the road and asked the Cheshire cat, ‘Which road should I take?” to which the cat replied, “Where are you going?” “I’m not sure,” replied Alice. “Then it doesn’t matter which road you take,” responded the cat. Often those entering the internet marketing field and even those who have been in the business for awhile, don’t know where they are going. They grab anything and everything that comes along thinking that those “shiny objects” will help them. Often they take the wrong road and get trapped into thinking that this program or that program will get them out of the wilderness. But they rarely do. The moral of the story is to sort out where you are going first and then launch your business. Take the time necessary to sort out a direction, clarify your values, set specific goals, and develop action plans and strategies to get to your destination. Don’t just grab the first thing that you see thinking that it will be the road to success. Over 90% of the time it will not because you have yet to decide where you are going and haven’t sorted out what it takes to travel that road. This also means that very few internet marketers can go it alone. They need the support of each other and the guidance of ethical coaches and mentors who have their interest at heart and who are willing to spend the time necessary to help them succeed. And this my friends is an investment in themselves and in their business. Yes you can take the ‘road less travelled” to paraphrase Robert Frost, but make sure it is the right road for you and it leads you to where you want to go. If you want more information on my approach to business building please press the button below and we can set up a free virtual face-to-face conference call. Thank you for reading, and as always become the best version of yourself. Talk with you soon, Richard Fontanie |
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