We know now that there are hundreds and even thousands of affiliates clouding the marketplace. How in the heck do we compete? It certainly makes generating an income difficult. Well the best way is to develop ways that will make you stand head and shoulders above the crowd. Here are eight ways you can do that…
1. Create Your Own Website
Build your own website where you can promote, not only your own, but also other people’s products and services. With a website you can do a bit of pre-selling or warming up the potential buyer by writing about the product.
Perhaps you know that you can promote affiliate products without a website but you may be missing out. There are distinct advantages to having a place you can call home so to speak.
The primary advantage of having a website is that you can simply pre-sell the products. So, rather than send cold prospects to the owner’s sales page, you’ll have warmed them up in a post or article giving them reason to buy.
How you do this will depend on the product itself. With some of them you can write a positive and forthcoming testimonial, based on your experience with the product. For instance, you can tell them about the positive aspects of the product and the benefit you receive whenever you use it.
With other products, you might want to slow walk the sales pitch by identifying a common problem (the difficulty in training a dog) and the final solution (a brand new way to train your dog which guarantees results).
2. Write Personal Reviews and Recommendations
Have you ever wondered why TV commercials have celebrities promoting products? Well the answer is quite simple. They entice you to buy the product. After all if so and so promotes that drink, or drives that car, or wears that sweater, it must be good and worth purchasing it.
When someone personally endorses a product, it simply boosts sales. It doesn’t matter if you are not a celebrity your personal recommendation will still convince buyers to tryout your affiliate product.
Always review the product in a positive light. Use the information the owner’s sales page provides you or list benefits that you yourself have thought of or experienced. Here you want to make sure you are giving prospective buyers strong reasons to click over to the product website. Implementing the usual sales approach is fine. But the most effective tactic, the one that will quickly and easily increase the conversion rate, is you personally singing the praises of whatever product you’re promoting.
3. Operate A Niche Blog
The best way to promote products is with a blog. You can do the same thing with a newsletter but unfortunately it only gets read by those on your mailing list.
Your blog will reach out to an unlimited number of people who would be interested in the type of products you are promoting. Most of them you do not know because they read your blog anonymously.
A blog, however, shouldn’t just be used just to sell things. Here content is king. You will need to write something of value. Something that will grab people and make them listen and return to your blog on a regular basis.
One approach to content is to write product reviews – at least for those who are trying to make affiliate sales. For instance, you may want to promote workshops, training eBooks, or headphones, you can just create a blog for your particular niche and then include in-depth articles about different aspects of the product.
You could give tips and advice about your experience with use of the product. Or you could give ideas about how the product could be used. You could ask the readers to suggest new ways of using the product, solicit their opinions and ask for their recommendations.
Often these kinds of postings will garner comments from your viewers, which will spawn more comments from other viewers. It goes without saying that the more comments you get the more interest there will be. And that is a good thing.
You can use a free blog software, such as Blogger: Reading List and start a blog found in the top right hand corner of that site. Personally I like to add my blogs and articles right in our eZine.
4. Write Articles
The best way to achieve recognition is by writing and distributing your own articles. This way you can establish your authority about certain topics and thus gain recognition. When you include a product within an article you write your endorsement of that product will be taken even more seriously.
One of the keys to choosing topics for an article is write about something that is directly related to one of the products you are promoting. Then put a link directly to a product you are recommending. And make sure you take full advantage of the product owner’s resources.
Write articles on your website and include a link. I often put a link to an affiliate offer on a side bar, like the one you see to your right. If you have newsletter and want to solicit more subscribers than direct readers to a squeeze and thank you page prior to forwarding them onto the product owner.
If you don’t have a website submit them to online directories and let people know that your articles are free to re-publish as long as no changes are made. I usually post free articles once a week and let those on my list know that they can republish as long as they indicate the source of the article.
This is one of the best ways to outsell other affiliates. Here, you enhance the owner’s original product package by giving your potential buyer another product at no extra cost.
Two criteria you should use when offering bonuses are, a) make sure your bonuses are more valuable than what others are offering, and b) relate them directly to the product you are promoting.
Offering tangible items are not recommended unless you have a shipping method that costs you nothing. Keep your bonuses digital and you won’t have to worry about delivering it to the buyer.
For instance if you are selling a product like a revolutionary new golf club, you could author an eBook that has tips on how a golfer can improve their swing, or alternatively create a video that shows them how to do a correct swing.
The point here is that you want a bonus that the buyer can simply download once they purchased the initial product. This reduces your work in delivering the bonus.
One thing to keep in mind is the time, effort, and money you invest in creating the digital bonus. Make sure it is somewhat in line with how much money you receive as an affiliate for each sale.
The good news is that you only need to create the digital bonus once. You can use it over and over again and in time the income you make from sales overtakes the amount you invested in the first place.
A second piece of good news is that the more digital eBooks, videos, checklists and what ever you create, you will have a reservoir of bonuses you can you elsewhere.
As a final note make sure you identify that the bonus can only be acquired if they purchase through your affiliate link. Remember if your purchaser gets the product from any other source than from you, they will not receive the bonus that you are offering.
6. Give Away Free Tips and Information
Give away free tips and information. This is an idea for those who take a look at your offer but fail to purchase. You offer free tips and information ensuring that your content directly relates to the products you are promoting. You can do this by sending emails, a fact sheet, an eBook or a short course. All you need to do is ensure that your freebie is downloadable. Just upload your information to Google Drive and then share it only with those who you provide the downloadable code to. Don’t forget to include your personal affiliate link on your material.
7. Capture Names and Email Addresses
When you are an affiliate, you normally don’t capture names and email addresses of people who purchase through your affiliate link. There is a way around this, however. If you offer a free eBook, Checklist or other information have your potential buyers fill out their name and email address using a landing and thank you page. Once you have their names and email address you can continue contacting them with other product offers, newsletters, or your own products and services. Just watch that you are not spamming them in any way. The best way of doing this is to establish a relationship with them based on trust and respect. This takes time, patience, and consistency. Always provide your prospective buyers with valuable information and not just promotional material.
8. Use Your Own Ads and Promotional Materials
Most affiliates rely on promotional materials that are supplied by the owner of the product. That would include things like solo and classified ads, banners, pre-written sales copy, and cover and product images. Although the material supplied by the owner is usually of top notch quality, the reality is that other affiliates will be using the same material thus diluting its ‘wow effect’.
You can get around this by writing your own ads, sales copy and creating new banners and images. What you want to do is set yourself apart from others and you also may be able to create marketing material better than the original. In the end you have one primary purpose and that is to make the sale.
By developing your own marketing material you are doing something different and unique and rising above anyone else.
As always, stay safe, keep well and continue becoming the best version of yourself.
When you consider all the products and programs that are capable of generating affiliate income, it can be mighty difficult choosing which ones have the most potential.
In most instances, you won’t know for certain until you actually start promoting any given product. But there are key factors that can help diminish the risk of choosing products that have little or no potential.
1.Find Out If There Is A Demand. First and foremost, you need to find out if there is a viable demand for a product. Even if people want the product, you have to find out who would be interested in that product and if you can easily reach that target audience.
2. Make Sure The Sales Page Sells. Take a hard look the sales page. If you don’t think it can convert visitors into buyers, you will need to decide how much work it will take on your part to resolve that particular shortcoming. After that decide if it’s worth the extra effort for you to invest the time and energy to make it happen.
Overall, you have to decide whether the sales page will help or hinder your ability to make sales. Go with your instincts. If you don’t feel comfortable with the look, the sales copy, or the order process, chances are the average viewer won’t either.
3. Check For Profit. A big question to ask yourself is, “Can I make enough profit by promoting this product?” Some owners reward their affiliates by giving them generous commissions while others merely offer a very small percentage. For the most part, those differences are associated with two very specific categories… digital and physical products.
For example, you can usually make at least 50% commission selling eBooks and software products. With physical items such as vitamins, print books, and pet products, an affiliate commission can be relatively low (on average, somewhere between 5% and 10%).
Although the percentage is important, it also depends on the price of the product. If you’re selling an exercise machine that retails for $1800, even a minimal 10% commission will gain you $180 for each sale that you make.
If you’re an affiliate for Amazon for example, you’ll be dealing with items that most often carry a very low sales price. In order to gain any substantial level of income, you’ll need to move an incredibly large volume of products. Or make sure you promote high ticket items, let say over $600. This will certainly bump up your commissions.
4. Determine the Product’s Quality. The quality of the product is extremely important. If you don’t feel confident about how good it is or how well it performs, it will be difficult for you to launch a successful promotional campaign, much less maintain it over an extended period of time.
Often Affiliate Marketers test the product first. This allows you to do two things: 1) Write a review of the product based on your own experience. 2) Provides you with real life experience about the product allowing you to sell the product with confidence.
5. Measure Everything. You need to have the ability to track and monitor everything related to your affiliate activities. That includes things like the number of visitors you send to each sales page, how many of them actually made a purchase, and running sales and refund statistics.
Make certain that you can do that, either through the program or using your own independent tracking device. This will keep you abreast of each product’s performance, allowing you to determine which campaigns need to be tweaked, increased, or dropped altogether.
One way Affiliates do this is to set-up their own landing and thank you page. You need to remember that you will not get the buyer’s email address if you don’t do this. It goes to the owner of the product. Always remember that the money is in the list, and if you don’t have one then it is going to be difficult making any sales. If you don’t know how to do this let me know below and I will give you a simple way to capture emails.
But How Do I Go About Finding Affiliate Programs?
I’m glad you asked this question. There are three basic ways for locating good affiliate programs:
1. Conduct searches based on a particular niche market.
2. Sign up to use the services of an affiliate marketing network.
3. Search through the categories of affiliate program directories.
The first way requires a considerable amount of time, but you will also reap the reward. Assuming, of course, you have done your homework about the product first. This will give you a much better chance for a positive outcome. Your homework would include things like determining your exact target audience, choosing specific and highly relevant keywords, and establishing what criteria would constitute a fair and equitable affiliate program.
Conduct the search in two stages…
The first way involves the keywords. First select a list of search phrases that are highly relevant to the product. Then you conduct searches using each of those keywords. This will lead you to niche markets and their products.
You can use a keyword search using Keywordtool.io. You can search for keywords using this site to give you ideas and if you want to go beyond and find out more there is a fee associated with the program.
The second way would involve any given keyword plus the word affiliate. For example, ‘cat training affiliate’ or ‘affiliate cat training’. What this will generally turn up is either an affiliate program for products that are associated with that particular keyword or a content site that is already an affiliate. Either way, it allows for further action with regard to becoming an affiliate for a specific keyword or product niche.
With the second option, you simply open a main account with the affiliate network which in turn entitles you to promote any of the products that are included within their listings.
Although these affiliate networks might not always be as capable of giving you exact matches to what you’re looking for, they can be incredible time savers.
Affiliate marketing websites like Commission Junction (http://www.cj.com ) and Click Bank ( http://www.clickbank.com ) make it extremely easy to locate good affiliate programs. And generally, for products and services that are highly compatible with the niche or target audience you’ll be reaching.
If you choose Commission Junction it will offer all ranges of products, services, and programs - both digital and tangible.
If you choose ClickBank you will find it only sells digital products such as eBooks and software programs. If it can’t be downloaded or delivered electronically, you won’t find it in the ClickBank Marketplace (http://marketplace.clickbank.net ).
The third way allows you to search for affiliate programs by category, just like you can with networks such as Commission Junction and ClickBank. In this case you will sign up for programs you choose independently for instance, through the product owner‘s affiliate process. In essence you will Google the topic, for instance, ‘health affiliates’, and you will get a listing of those who offer health affiliations. Alternatively you can Google ‘affiliate program directory’, and you will get a listing of those offering affiliate programs. The listing only delivers a convenient method for locating affiliate programs. The rest is up to you.
Thank you for reading as always take care, stay safe and become the best version of yourself.
Affiliate marketing has always been one of the most popular techniques for making money online.
If you are simply starting out in affiliate marketing, there is no less complicated or quicker way to generate earnings. Anyone who already operates their own online business, promoting someone else’s products can significantly increase their income.
The primary attraction to affiliate marketing comes from the fact that the only activity the affiliate needs to perform is to sell whatever products or services they believe has solid sales potential. The rest is left up to the owner of the product or service.
The beauty is that you don’t even need a website to make money as an affiliate. All you need to do is to promote your assigned affiliate hyperlink and then redirect future buyers to the owner’s sales page for the products and services.
A major drawback is that almost every affiliate will follow same process. If all you are doing is directing traffic via your affiliate link, you will be competing with endless other folks who are selling the same product.
The best way to break away from the group is to market and promote the owner’s product in a smarter and more aggressive manner.
Those who are known as “super” affiliates, make a tremendous amount of cash promoting other people’s products. That is because they market and promote them as if they were selling their own products.
Even though there is a sales page associated with each of owner products, “super” affiliates develop a page on their own website. The purpose of that web page is to pre-sell the item. What they are doing is priming and gearing up the prospect to purchase prior to sending them to the owner’s sales page.
Another thing they do, is send the potential purchaser to a landing page where they can capture the purchaser’s email. When you send the prospect directly to the owner's sales page the owner gets the contact name and email address, you don't. By directing them to your landing page you have the opportunity to capture the name and email address for your list, prior to sending them onto the owner's sales page.
Additionally, they use pay per click advertising to their advantage. They adhere to the old adage “you need to spend money in order to make money.” However, there are ways to gain customers albeit a bit slower by using free organic methods on Facebook and other platforms which we will discuss in another post.
Most of the “super” affiliates have mastered the pay for click method. They know exactly what works, how much to bid, and what appeals most to the prospects.
Since they have discovered how to play the game so well, they frequently generate more money than they would have if they used free advertising methods.
But using their own websites and pay per click are just two ways they garner potential purchasers.
Other methods include…
Writing product critiques and personal endorsements, recommendations, and testimonials.
Operating niche blogs which relate to the products they are marketing.
Including their affiliate link when writing and distributing articles associated with owner’s products.
Offering special bonuses that are only available through them.
Giving away free tips, information, or checklists, either on their website or delivered via eBooks or autoresponder messages.
Capturing prospects names and email addresses for future follow-up.
Using their own marketing and promotional materials.
Although each of these strategies are both valuable and effective, the next one is even more valuable.
While other affiliates are just copying and pasting solo ads that the owner of the product has made available, the super affiliate is developing their own specific sales content material.
Instead of sending the same message every other affiliate is using, they put their own spin on it. That way they make the product seem extra special, attractive, and authentic. And as a result, they will generate extra income.
But that is not all they do…
They also make certain that they start off on the right foot, so to speak. Rather than bounce on every service, product, and program that comes their way, they cautiously choose those they feel confident they can promote and market effectively.
When affiliates are just starting out, they don’t have the experience and sixth sense that those who have been marketing for awhile.
However, there are a few basic factors everyone can use that will help them choose the right products, such as:
Assessing the level interest and demand.
Figuring out whether the owner’s sales page is capable of converting prospects into buyers.
Determining the value and quality of the product.
Ensuring there is enough information about the product to promote it successfully.
Super affiliates do not gain their reputation overnight. They work long and hard at what they do and put in the time and effort to make sure they outsell everyone else of their niche.
And the payoff? A sizable income that is generated over and over again, month after month, and year after year, for as long as they wish to maintain promoting and marketing the owner’s products.
Thank you for reading.
Stay Safe, Be Well and Continue Becoming the Best Version of Yourself.