You may have heard that content is king in this digitally connected age. Content marketing helps you strengthen your brand awareness, trust and loyalty. It allows your audience to create an impression of who you are and what your business is all about. When you publish authoritative, informative, and well researched content it increases the likelihood that your brand will be trustworthy and authoritative. Some other benefits of content marketing include:
It goes without saying, however, that your content must be quality copy. See the article on “6 key Questions To Ask Before Becoming A PLR Vendor” to fully understand what superior quality looks like.
Here are 5 simple steps to get the ball rolling with some excellent content marketing in your business.
1.Define your goals.
You can’t go anywhere without a goal. Set concrete goals for your marketing attempt, such as fortifying your connection with a particular audience or branching out to new ones. You can easily make such a goal into a SMART one, for instance: By October 1, I will have expanded my internet marketing audience by xxx (number of people). Such a goal will hold you accountable as you can measure it by date and number. Make sure your number and dates are realistic.
2. Define your audience.
Who are you marketing your product or service to? If you don’t have a clear understanding about this, you’ll be wasting your time and money trying to market to everyone—which is sort of like throwing spaghetti on the wall and hoping it sticks.
Instead, build a storyboard about the “typical” person you want to attract and fill out your marketing attempts with genuine copy.
Consider, for example, the demographics of your audience: gender, age, local or worldwide, US, Canada, United Kingdom, or Australia.
Sort out your marketing strategy. Are you going to email people – what strategy will you use? Will you email them once a week, twice a week? Will you use YouTube? How will you use YouTube? Will you use short messages with TikTok, Pinterest, YouTube shorts, Twitter, Instagram and Reels? How will you market with Facebook? Blogs? Finally, but not the last, how will you organize your marketing strategy?
3. Define your style.
What exactly is your brand all about, and what’s the accompanying style that best matches with your message?
If you bounce all over the place with your words and your appearance, you’re going to make your audience confused and lose potential customers. Solidify the details about your appearance—everything from color schemes to fonts to content topics.
Your brand differentiates you. So you need to ask, What makes my brand different? Or What makes my products unique? Try to make your brand yours reflecting your products, your story and your customers experience.
Know that your brand builds loyalty, gives you potential for viral marketing and increases the value of your company.
Strengthen your brand with images, create a cool logo, engage others with your vision and mission, make it distinctive, and be consistent in all your marketing campaigns.
In the end what you want to accomplish is to drive traffic using your unique branding and marketing strategy.
4.Learn from the past.
Chances are, if you’ve been in business for a few years already, that you have content out there already.
Take a look at what went well, and what didn’t, and try to figure out why. Build on your success and stay away from failure as you move forward.
The ‘why’ of what went wrong and what went right is important. A huge step in moving forward is correcting mistakes – those things that have gone wrong. Don’t consider them as failures but be honest with yourself and be clear that failure is an attitude and will bring you down. While mistakes can be corrected and allows you to move forward with confidence.
Understanding what went right is also important. This allows you to build on your marketing strengths. This bolsters confidence and assures you that you are on the right track. So both understanding what went wrong and what went right is important to your marketing strategy.
5.Assemble the team.
If you’re a one-man band, that’s great, but once a business reaches a certain point, you’ll need multiple people on your team. You will need to become a jazz ensemble.
One person could be blogging and incorporating SEO keywords, while another is interacting with the fan base on social media, and yet another is crafting and implementing Google ads. The key is you allow your team members to take the lead when necessary and you conduct them with grace and intent.
Here are a few pointers found in the Eight Interlocking Building Blocks For Highly Successful Teams” that may help you.
The more specialized each person can become, the more their expertise will increase the overall success of your business—but remember to keep everyone informed with continuous coordination, collaboration and communication.
Yes, content is king when it comes to internet marketing, but you need to work at it so that your presentations are clear, consistent, worthy of your brand, and genders the trust of your customers. Be clear about where you are going with it, who will follow you, how you will build on both your strengths and weaknesses, and when it’s time, establish a team to support your business.
Thank you for reading…stay safe, be well and continue becoming the best version of yourself.