There isn’t one way to develop leads organically, but the best way is to first Identify your ideal customer and then analyze what problems your product or service solves. In both the internet world and the bricks and mortar world knowing your customer problems is key to success. Budding businesspeople often do this very poorly. What they do is throw things at the proverbial wall and hope something sticks.
I have often watched internet marketers spend hours developing a program, then put it out there for customers to grab it. Unfortunately they have spent hours developing their product but nobody or very few find it to meet their needs. Here, business owners have failed on two fronts: one they haven’t figured out their ideal customer, and two they haven’t linked their solution to a real problem.
The following are some practical ways to do just that.
Your ideal Customer: Look for a picture that depicts your ideal customer. When you find one cut it out and ask yourself these questions: Is your ideal customer searching for solutions? What solutions are they looking for? Are they looking for content? Knowledge? Marketing material? Health products? How to start a business? Be clear on their problems and then find a solution.
Age range. Another factor in describing your ideal customer relates to the age range you are going after. For instance will your product attract seniors, middle aged gentlemen or women, or young people.
Gender. Is your ideal customer male, female or other? It is surprising how many products are aimed at the wrong gender and the business owner wonders why sales are not made.
Interest. Complete market research to find out whether there is any interest in your product. Use a key word search, a Google search and a YouTube search. Use free tools when available such as Google’s keywordtool.io. On YouTube in the search column just identify what you are looking for and several options will come up. There are other tools available such as Ahrefs, Moz, Semrush that often allow you to do a free search before buying into their program.
Purchasing history. Have your customers already purchased similar products? Analyze your own products to determine if people are purchasing similar products. This gives you a clue about their purchasing habits. Develop programs related to those habits. Link up with other vendors who sell similar products and promote their products. This gives you the advantage of finding out what sells and what doesn’t.
Features and Benefits. Be clear about the benefits and features of your product?
Targeting Friends. Be clear about how you want to approach your friends. The best way is to not to approach them randomly. For instance use Facebook Friends strategically and look for places they hang out in groups and fan pages. This is one way to ensure your Facebook Friends become potential customers.
Create Relevant Content. If you are into content marketing make sure your content is relevant to your audience. Analyze who is reading your blog and which blog is getting the most hits. Then cater to this group of readers. Do the same for content you are presenting on YouTube. Ask yourself these important questions: Who is reading or watching my content? Have I hit the pain points related to my ideal customer? Have I mentioned a solution without mentioning my product? What is my call to action?
In conclusion if you follow these simple and practical strategies you will find that you are organically growing your leads. These are not hard but are proven strategies used by successful marketers. If you are a struggling internet marketer take a hard look at the strategies you are using against the backdrop presented in this article. Let me know your progress.
Thank you for reading and as always stay safe, keep healthy and continue becoming the best version of yourself.
Image from Unsplash.com by Austin Distel